Pay-per-view content is any digital media that a user must purchase individually before viewing, rather than accessing through a subscription or free tier. In creator platforms, this typically means a single video, photo set, or livestream that is sold on its own, separate from monthly membership perks.
This model matters because it lets fans support a specific piece of work without committing to an ongoing subscription, and it lets creators price premium or one-off content higher than their standard feed. For subscribers, it helps to know which items require an extra charge before clicking, since pay-per-view purchases are usually non-refundable once accessed.
Also called: PPV, pay-per-view, paid content, one-time purchase content, single-purchase media, à la carte content
